The idea behind this ad campaign is to show how Extra Gum could change the audience’s daily life with having better breath. The brand was not being noticed by the public and needed a refresh to help stand out from the other gum companies. The benefits of the product although not permanent, would have huge benefits for a person’s breath, teeth, and health. The audience would be mid-teens to young adults. The campaign is focused on anyone that would want something great tasting that helps with breath issues and brightens up their day.